The Composition of Debutants and the Potential for a Price War at GIIAS 2025

The GIIAS event's large stage is also optimally utilized by new or debutant brands. Competitive pricing is offered with various accompanying promotions, potentially sparking a price war. There are at least seven debutant brands participating in the national automotive industry. The composition of these debutant slots at GIIAS 2025 is as follows:

1. Brand New Aletra

Aletra is a local Indonesian electric car brand. The model it presents is the L8 EV with 7 seats. It uses a 50.4 kWh LFP battery. It produces 161 HP and 240 Nm of torque. It has a maximum speed of 160 km/h with a range of 415 km to 540 km. The price tag ranges from IDR 415 million to IDR 448 million per unit.

2. Brand New Jaecoo

Jaecoo presented 6 display units. The variants include the J8 AWD and J5. The J8 AWD is a conventional premium SUV with fuel-efficient off-road capabilities. Its philosophy is "First Class Off Road." Its technology includes 4WD Ventoring, Smart AWD, and 7 driving modes. The engine capacity is 1,999 cc with 257 hp and 390 NM of torque.

So, what about the Jaecoo J5? The J5 is an EV with 279 HP and 385 Nm of torque. It has a range of 501 km. Its driving safety features include Advanced Driver Assistance System (ADAS) technology. The unit is also equipped with 3 driving modes.

3. New Brand Chery Released

Chery Lepas is a debutant offering units for young Indonesians. Lepas is a Chery sub-brand in Indonesia. It offers three variants: the L4, L6, and L8. Its energy offerings include conventional fuel-powered engines, hybrids, and EVs.

4. Denza's New Brand

Denza, a BYD sub-brand, offers the Z9 GT variant. Presented in sedan form, its performance is impressive with 101 kWh of BYD Blade energy. The Z9 GT has a power of 951 HP. Maximum torque of 1,115 Nm. It has a range of 630 km. The price is Rp1 billion to Rp1.3 billion.

5. XPeng's New Brand

The XPeng Gallery is recommended. They offer innovative driving technology through flying cars. They are pioneers in flying car sales in the Indonesian market. The Land Aircraft Carrier unit on display is powered by an electric power supply (eVTOL). It has a range of 20 km and a flight duration of 15-20 minutes.

Furthermore, XPeng also offers other new variants. There is the G6 EV variant with an 87.5 kWh Ternary Lithium battery. Its power is 255 HP with 440 Nm of torque. Its range is 570 Km. Then, another EV variant is the X9 with an 84.5 kWh LFP battery. Its power capacity is 315 HP and peak torque of 450 Nm. Its maximum range is 610 Km.

6. Geely Indonesia's New Brand

Geely Indonesia has launched three new variants. These include two MPVs and one Plug-in Hybrid Electric Vehicle (PHEV). Additionally, the brand is popular in China for its Galaxy Starship 7 variant, which is equipped with NordThor EM-I technology.

7. Polytron's New Brand

Polytron is a local brand ready to take the national automotive industry by storm. They showcased the G3 model. The transaction resulted in a 43-inch LED TV. As an EV, the G3 uses a 51,916 kWh LFP battery. Equipped with Intelligent Battery Temperature Control System technology, it produces 201 hp and 320 Nm of torque. It has a range of 402 km.

Brand Comeback at GIIAS

The GIIAS 2025 lineup is guaranteed to be even more colorful. Not only are debutants in attendance, but GIIAS is also a showcase for the comebacks of several brands, such as Ford and Jeep. They're back with their best variants. They're even more modern and fresh, including:

1. Ford Brand

Returning to the gallery at this event, Ford showcased the Next-Gen Ford Everest Titanium, Next-Gen Ford Ranger Raptor 3.0, and Next-Gen Ford Everest Sport. There was also a display of the legendary Mustang-style sports car.

2. Jeep Brand

Jeep returned to the event gallery floor with the Stellantis Brand House concept. Their flagship product is the Jeep Wrangler 4-Door Rubicon. It was introduced in Indonesia in April 2025. This car has a 1,995 cc engine capacity. It produces 281 hp and 400 Nm of torque. Its fuel consumption is 11 km/liter.

The Transformation of Old Units at GIIAS 2025: More Modern and Confident

Even though GIIAS was flooded with new models, older models were also undergoing transformations to maintain their presence. In addition to design, the models were also modernized with technological enhancements. The older models that underwent a refreshed transformation are:

1. BMW Brand Transformation

BMW brings facelift ammunition. Transformation is on the 3 Series and X5. The 3 Series variant as Life Cycle Impulse has a system software upgrade to its physical. Its power is greater. As a result, the power produced is 255-386 HP. The X5 uses a 48V Lithium-ion battery plus a 3.0L Petrol Engine, 6-Cylinder, 24-Valve engine. Its performance is 381 HP and 520 Nm of torque.

2. Citroen Brand Transformation

Citroen presented a special format with the Stellantis Brand House concept. The new cars on display were 2 units, namely the New Citroen C3 Aircross SUV and the New Citroen C3. The New Citroen C3 Aircross SUV is equipped with a 1,119 CC engine with 108 HP of power and 205 NM of high torque. The New Citroen C3 is supported by a 1.2L Petrol Engine, 3-Cylinder, 12-Valve engine. Its power is 81 HP and torque is 113 NM.

3. Isuzu Brand Transformation

Isuzu also introduced a facelift model in the form of the MU-X. Its design is more futuristic. The unit is equipped with an ADAS system. This car relies on a 1.9L Diesel Engine, In-line, 4-Cylinder, 16-Valve, DOHC. Its capacity is 1,898 CC. Its power is 148 HP, and its maximum torque is 350 Nm.

Potential Price War at GIIAS 2025: Enjoy the Benefits

GIIAS continues to offer affordable units. Various attractive promotions and benefits are available. Furthermore, a massive price war is highly likely. Chinese brands are revising their unit prices downwards, despite having up to 39 car brands. Several manufacturers have responded, including BAIC, Chery, MG Motors, and Wuling.

This sacrifice margin manifests itself in unit price revisions of tens to hundreds of millions of rupiah. For example, Chery significantly revised the prices of its C5 and E5 variants, with the reductions ranging from Rp 50 million to Rp 100 million per unit. Similarly, BAIC's price changes occurred after the units were sold domestically. The price reductions reached Rp 100 million per unit.